Online ads support many free websites, but they can be intrusive, annoying and even sometimes be used to launch malware attacks on people's computers. That's why one online ad executive called the developer's approach a " ransom note." It advocates non-pesky ads, and Adblock Plus users can set the browser extension not to block these "acceptable ads." But big publishers including Google that want Eyeo to sidestep this ad-blocking must pay Eyeo. So not everyone will get the ad blocker immediately, said Eyeo, the German developer of the browser extension, in a blog post Tuesday.Įyeo is a controversial company. It requires the new Windows 10 anniversary edition, which Microsoft is gradually distributing to customers. But Edge, the default browser for Windows 10, couldn't run the ad blocker until today. Using Microsoft's new Edge browser? Now you can use a popular utility called Adblock Plus to sweep away advertisements that can pop in front of website content, slow loading speeds, drain your phone batteries, invade your privacy - and provide the revenue websites need to survive.Īdblock Plus already has been available for other browsers, including Microsoft's old Internet Explorer.
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